HEAD MARKETING, BRAND & COMMUNICATIONS

KEY RESPONSIBILITIES

BUSINESS AND FINANCIAL PERFORMANCE
 Develop and implement integrated marketing strategies aligned to revenue growth and profitability objectives.
 Translate business goals into actionable marketing and product plans.
 Drive product profitability, new product development, and market penetration.
 Manage and optimize marketing budgets to maximize return on investment (ROI).
 Monitor campaign effectiveness and report on performance and revenue contribution.
 Drive digital adoption, product uptake, and cross-selling initiatives.
Key Outcomes:
 Revenue growth
 Improved return on investment
 Increased product uptake

CUSTOMER CENTRICITY

 Develop and execute customer-driven marketing strategies.
 Ensure a consistent and compelling brand experience across all customer touchpoints.
 Leverage customer insights and feedback to improve products and services.
 Strengthen customer relationships and stakeholder engagement.
Key Outcomes:
 Improved customer satisfaction
 Brand loyalty
CONTROLS AND PROCESSES

 Ensure compliance with regulatory requirements and internal policies.
 Maintain strong brand governance and quality standards.
 Manage third-party vendors and agencies through effective SLAs and contracts.
 Track and report on marketing effectiveness and risks.
 Identify and mitigate reputational and operational risks.

Key Outcomes:
 Strong control environment
 Zero compliance breaches
MUST-WIN BATTLES

 Drive digital marketing transformation and innovation.
 Strengthen brand positioning and visibility in the market.
 Improve marketing ROI through data-driven insights.
 Enhance customer acquisition and retention.
 Support product growth and cross-selling initiatives.
Key Outcomes:
 Increased digital adoption
 Strong market brand leadership
PEOPLE MANAGEMENT

 Lead, coach, and develop a high-performing marketing team.
 Set clear performance objectives and conduct regular appraisals.
 Identify and address training and development needs.
 Promote a culture of collaboration, innovation, and accountability.
Key Outcome:
 Engaged and high-performing team

JOB PROFILE
QUALIFICATIONS

 Bachelor’s degree in marketing, Business Administration or related field.
 Postgraduate qualification/CIM is an added advantage

EXPERIENCE

8–10 years’ experience in marketing, preferably in banking or FMCG.

KEY COMPETENCIES

 Strategic thinking and business acumen
 Leadership and people management
 Strong communication and stakeholder engagement
 Analytical and data-driven decision-making skills

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