Brand Manager

• JOB TITLE: Brand Manager
• LOCATION: Chint Center
• DEPARTMENT: Marketing
• REPORTS TO: Head Of Business

OPPEN

RANTUE A BOS

JOB SUMMARY

We are seeking a highly strategic and dynamic Brand Manager to lead the development and execution of brand strategies that drive growth, market share, and brand equity. The ideal candidate will operate with a focus on brand positioning, market analysis, campaign management, and cross-functional collaboration to ensure brand consistency and excellence across all channels.

KEY RESPONSIBILITIES

• Develop, implement, and oversee comprehensive brand strategies aligned with business objectives and market trends.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats for the brand.
• Lead the planning and execution of marketing campaigns, ensuring brand messaging consistency and maximum impact.
• Collaborate closely with product development, sales, communications, and digital teams to ensure cohesive brand representation.
• Manage brand budgets, optimize ROl, and ensure effective allocation of resources across campaigns and initiatives.
• Monitor and analyze brand performance metrics, adapting strategies to achieve KPis and drive brand growth.
• Oversee content creation, advertising, and promotional activities to strengthen brand presence in the market.
• Drive innovation in branding initiatives, including new product launches, rebranding efforts, and brand extensions.
• Build and maintain strong relationships with external agencies, partners, and stakeholders.
• Champion brand guidelines and ensure compliance across all touchpoints and channels.
• Lead internal branding initiatives to foster brand understanding and engagement within the organization.
• Stay ahead of industry trends, consumer behavior, and competitive activity to inform strategic decisions.