Uganda Tourism Board
JOB DETAILS:
Uganda Tourism Board (UTB), is a statutory organization established by Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 with the following Statutory Objectives:
a) To promote and contribute to the development of tourism sector both within and outside of Uganda.
b) To coordinate with the Ministry responsible for tourism; and the private sector in the implementation of the National Tourism Policy.
c) To carry out any other activities as are incidental or conducive to the attainment of the two objectives specified above.
MAIN PURPOSE OF THE JOB
To develop and execute comprehensive digital marketing interventions across various online channels, like websites, social media, and email, to achieve UTB business objectives by maximizing brand awareness, lead generation, and customer engagement, while leveraging data analytics to optimize campaigns and stay ahead of emerging digital trends; essentially leading UTB digital marketing efforts with a strategic focus on results and continuous improvement.
MINIMUM QUALIFICATIONS AND EXPERIENCE
a) An Honors’ Bachelor’s degree in Marketing, Business Administration, Commerce, e-business, international business or in a technical or analytical discipline such as Mathematics, Computer Science or related field from a recognized University/ Institute.
b) Master’s degree in any of the above fields from a recognized University/ Institute.
c) Professional qualification, or evidence of training/ development in digital marketing, Post Graduate Diploma/Certificate in Digital Marketing, social media & analytics.
d) At least 5 years’ work experience in marketing with at least 3 years’ bias in Digital Marketing.
Job application procedure
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