CFAO Motors
Job Summary: The Brand Coordinator is responsible for the day-to-day management and execution of marketing activities for an assigned portfolio of brands under the CFAO Mobility Uganda multi-brand family. The role coordinates end-to-end campaigns, product launches, events, and activations, working closely with sales teams, agencies, and internal stakeholders to deliver impactful, on-brand, results-driven marketing
Key Role Specifications and Responsibilities/ Key Result Areas
1. Brand Coordination & Ownership
• Coordinate and manage all marketing activities for assigned brands.
• Ensure consistent brand positioning, messaging, and application across all touchpoints in alignment with the OEM brand guidelines.
• Act as the primary brand liaison for internal teams (Sales, Aftersales, HR, etc.), external agencies and partners.
2. Campaign Planning & Execution
• Develop and execute brand-specific marketing and campaign activities in accordance with the annual roadmap.
• Coordinate product launches, promotions, and lifecycle campaigns.
• Ensure all campaigns are delivered on brief, on time, and within budget.
3. Events & Activations
• Plan and coordinate all brand-specific events, activations, and BTL activities.
• Coordinate all logistics, suppliers, agencies, and internal contributors.
• Deliver clear post activity reports with results and key learnings.
4. Brand Performance & Lead Support
• Track and report on campaign performance, lead volumes, and lead quality.
• Work with sales and digital teams to ensure campaigns support commercial objectives.
• Use performance insights to recommend improvements and optimisations.
5. Agency & Supplier Coordination
• Prepare clear briefs and coordinate with creative, media, events and production agencies
• Coordinate timelines, approvals, and delivery of brand assets while ensuring that outputs meet brand standards and CFAO expectations
• Follow CFAO procurement and governance processes.
6. Budget & Reporting
• Monitor marketing spend for assigned brands against approved budgets.
• Support management reporting with clear performance and spend updates.
• Ensure compliance with internal processes and approvals.
Core Competencies (Skills and Behaviours)
• Coordination and communication Skills
• Attention to details
• Problem Solving and Decision Making skills
• Adaptability
• Negotiation Skills
• Commercial and results-focused
• Agility and continuous improvement
• Execution and delivery excellence
Required Job Qualification, Knowledge and Experience
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 3–5 years’ experience in brand coordination, marketing execution, or campaign management.
• Proven experience delivering integrated marketing campaigns and events.
• Experience working with external agencies and multiple internal stakeholders.
• Strong organisational skills with the ability to manage multiple priorities independently.
• Experience in automotive, FMCG, retail, or sales‑driven marketing and lead generation initiatives.
• Professional marketing certification is an added advantage.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
