Social Media Coordinator

Job Title: Social Media Coordinator

Organization: Bulamu Healthcare International

Location: Kampala, Uganda

Employment Type: Full-Time

Job Overview

Bulamu Healthcare International is seeking a highly creative and strategic Social Media Coordinator to take ownership of our digital voice. The Social Media Coordinator will lead the organization’s digital presence by managing and growing Bulamu Healthcare’s social media platforms. The role focuses on content planning, creation, audience engagement, and performance tracking. Beyond social media, this role will support broader communications, branding, and visibility initiatives, including website content.

About Bulamu Healthcare 

Founded in 2016, Bulamu Healthcare International provides life-saving health interventions to underserved communities. We partner with the Central and Local Government to leverage existing public health systems and facilities to transform access to quality, dignified, and compassionate healthcare for people most in need, reaching over 21.6 million people since inception. Our strategic focus lies in three programmatic areas: Maternal and Newborn Health (MNCH), Surgery, and Primary Care.

Under the MNCH Program, we train and equip healthcare workers, supply essential maternity and neonatal surgical materials, strengthen data use for quality improvement, and support emergency transportation in rural areas. Our Surgery Program looks to reduce the country’s surgical backlog by providing free life-changing procedures to over 3,500 patients annually. Under the Primary Care program, we are enhancing the foundation of healthcare delivery by equipping facilities with essential tools, strengthening digital reporting systems, and promoting data-driven decision-making. We are ensuring that quality healthcare is not only accessible but consistently delivered.

Bulamu’s vision for the future is rooted in sustainability and data-driven precision.

Key Responsibilities1. Content Planning & Strategy

• Develop and execute a monthly content calendar aligned with Bulamu’s key program areas, core messages, campaigns, events, and organizational goals.
• Manage and actively grow Bulamu’s social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and X
• Ensure consistent platform-specific posting, messaging, and brand voice across all platforms while tailoring content to the unique audience of each platform.

2. Content Creation

• Create high-quality, engaging, and platform-specific content, including graphics, carousels, captions, short videos (Reels/TikToks), static graphics, and copy
• Capture and produce mobile photography and video content during field activities and events
• Write compelling, clear, and emotive copy that highlights program impact and community voices
• Utilize basic graphic design skills to create visually appealing assets for daily posting.

3. Audience Engagement

• Actively monitor, respond to, and engage with comments, DMs, and mentions to foster a supportive and informative online community
• Build and nurture an active online community around Bulamu’s work

4. Analytics (Performance Tracking & Optimization)

• Use native insights and tools to track KPIs, optimize content, improve engagement, and grow audiences
• Generate monthly performance reports with actionable recommendations
• Adjust strategies based on data-driven insights

5. Trend Monitoring 

• Stay ahead of emerging social media trends, audio formats, and cultural moments, and adapt them authentically to Bulamu’s brand voice.
• Monitor “viral” moments to keep Bulamu relevant and forward-thinking.

6. Cross-functional Communications Support

• Support website content updates and blog development
• Assist in broader branding and visibility tasks, ensuring all organizational materials align with our visual identity.
• Contribute to organizational campaigns, reports, and communication products

Candidate Profile

• The Creative Pro: You don’t just post; you curate. You have an eye for framing a shot and an ear for the right trending audio.
• The Wordsmith: You can take complex medical impact data and turn it into engaging copy that moves people to action.
• The Strategist: You understand that “likes” are great, but meaningful engagement and reach are what drive impact.

Qualifications & Requirements

• Bachelor’s degree in Mass Communication, Public Relations, or a related field.
• At least 2 years of professional experience managing social media platforms.
• Demonstrated experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, etc.).
• Platform Expertise: Proven hands-on experience with Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
• Exceptional written communication and storytelling skills with the ability to adapt tone from professional (LinkedIn) to warm/empathetic (Facebook) to trendy (TikTok).
• Creative mindset with the ability to generate engaging content ideas.
• Up-to-date with emerging social media trends and digital storytelling techniques.
• Mobile Content Skills: Proficiency in mobile photography and editing short-form Reels/TikToks natively on a smartphone.
• Basic graphic design skills (e.g., Canva, Adobe tools) are an added advantage.

Personal Attributes

• Highly Creative: You don’t just post; you conceive unique angles that stop the scroll.
• Trend-Aware: You are active on social media personally and instinctively know what’s trending tomorrow.
• Self-Starter: You are able to manage a content calendar independently while collaborating with the broader team.
• Detail-Oriented: No typos, broken links, or off-brand replies.

Application Requirements

Interested candidates should submit:

• Updated CV
• Cover Letter
• Portfolio/Links: Include links to social media accounts you currently manage or have managed in the past (including the period you managed the page if you don’t right now)
• Personal Brand: Share your personal professional social media handles to demonstrate style and trend awareness
• Work Samples: Samples of any relevant work you have previously produced

How to Apply

Send your application to: mmasereka@bulamuhealthcare.org

CC: rolwit@bulamuhealthcare.org

Subject Line: Social Media Coordinator Application

Deadline: July 26, 2026