NATIONAL ACCOUNT MANAGER

Liquid Intelligent Technologies Uganda is the Ugandan subsidiary of Liquid Intelligent Technologies, a business of Cassava Technologies Africa’s leading integrated digital infrastructure group.With operations in over 14 countries, Liquid is building Africa’s digital future through high-capacity fibre networks, cloud services, cybersecurity, and data centre solutions.

In Uganda,Liquid plays a pivotal role in enablingdigital transformation acrosspublic and privatesectors. The company operates one of the most extensive fibre backbones in East Africa, connecting businesses, government institutions, and communities to high-speed internet and enterprise-grade digital services.

Why Join Liquid Uganda?

As part of Cassava Technologies, Liquid Uganda offers a dynamic environment where innovation meets impact. Employees contribute to mission-critical infrastructure, collaborate with global partners (including Microsoft and NVIDIA), and help shape Africa’s digital economy. The company values agility, compliance, and customer-centricity making it an ideal workplace for professionals who thrive in high-growth, purpose-driven settings.

OUR BEHAVIOURS

At Liquid Uganda, we embody a culture of ownership, collaboration, and operational excellence. Our behaviors reflect how we show up every day with integrity, purpose, and a commitment to delivering quality outcomes:

• Core behaviour: Accountability I accept full accountability and responsibility for my actions, behaviours, performance and decisions in the workplace.
• Core behaviour: Agility I bring people, processes, connectivity and technology together, to find the most appropriate and effective way of working to carry out a particular task.
• Core behaviour: Collaboration I work together with others and contribute my expertise, to achieve a common goal and to help each other succeed.
• Core behaviour: Follow-through In the quest for a high standard of operational excellence I will ensure the optimization of work processes, with a continuous improvement mindset and a personal commitment to delivering quality work at all times.

Further information can be found at https://liquid.tech/

ROLE OVERVIEW

A National Account Manager will play a critical role in driving revenue growth for Liquid Intelligent Technologies Uganda,with a primary focus on new customer acquisition (80% weighting), while retaining and identifying cross-selling and upselling opportunities within an assigned customer base (20% weighting). The role focuses on delivering sustainable sales performance through consultative selling, deep account penetration, and long-term customer relationship management.

The National Account Manager will be expected to deeply understand customers’ business objectives, digital transformation priorities, and operational challenges, and to position Liquid as a trusted partner capable of delivering reliable, scalable, and innovative solutions. The role spans new-logo acquisition across Connectivity, Cloud, Cybersecurity, Colocation, Compute AI, and Payment solutions, as well as maintaining strong relationships with key existing customers to protect revenue and unlock targeted cross-selling and upselling opportunities.

Working closely with internal technical, commercial, and regional teams, the National Account Manager will manage complex sales cycles from lead generation through solution design, commercial negotiation, and deal closure. The role requires a proactive mindset, strong commercial judgment, and the ability to operate independently in a competitive, fast-paced enterprise sales environment.

KEY RESPONSIBILITIES

New Customer Acquisition (80%)

• Proactively identify, qualify, and pursue new business opportunities through structured prospecting, cold outreach, referrals, and targeted account-based selling strategies.
• Build and maintain a robust pipeline of qualified prospects to consistently achieve and exceed assigned new-business revenue targets.
• Leadend-to-end sales cycles for new customers, including discovery sessions, coordinate bids and proposal preparation, commercial negotiations, and deal closure.
• Develop and execute account acquisition plans that prioritize high-value prospects and strategic sectors, using market intelligence and competitive insights to sharpen go-to-market approaches.
• Represent Liquid professionally in customer engagements, industry forums, and trade events to strengthen brandvisibility and pipelinedevelopment.
• Collaborate closely with technical and product teams, and commercial stakeholders to design fit-for-purpose, commercially viable solutions that meet customer requirements and comply with internal governance and approval frameworks.

Existing Customer Retention & Growth (20%)

• Build and maintain strong, long-term relationships with key decision-makersand influencers within assigned accounts.
• Develop a deep understanding of customer business models, challenges, and growth plans to position relevant solutions effectively.
• Ensurehigh levels of customer satisfaction by managing expectations, addressing concerns, and coordinating internal support where required.

Sales Operations & Internal Coordination

• Work closely with technical and solutions teams to develop tailored solutions to meet customer requirements.
• Maintain accurate and up-to-date customer information, opportunities, and pipeline data within Salesforce. Captures meetings minutes and key customer concerns in a timely manner.
• Provide regular feedback to management on market trends, competitive intelligence, and customer insights.
• Any other duties assigned by the Line Manager from time to time.

Key Requirements

• Bachelor’s degree in a Business-related discipline is essential.
• Additional qualifications in sales, marketing,or telecommunications will be an advantage.
• Sound understanding of information technology and digitalinfrastructure solutions is desirable.
• A minimum of three (3) years’ proven experience in B2B sales, preferably within enterprise or key account environments (Essential)
• Demonstrated experience using CRM platforms such as Salesforce, HubSpot or similar systems (Essential)
• Experience in the same role with aTelco or ISP (Desirable)
• Track record of managing complex sales cycles and achieving or exceeding revenue targets

Knowledge and Skills Areas

• Strong knowledge of Liquid’s products and services, or the ability to learn quickly.
• Requires excellent analytical problem-solving skills
• Strong communication, presentation, and negotiationskills.
• High levels of organization, time management, and attention to detail.
• Ability to work independently and operate effectivelyin a fast-paced environment

Accountable For

• Achievement of assigned sales targets and revenue growth objectives.
• Salesforce Discipline
• New customer acquisition and retention of assigned accounts
• Customer relationships, customer satisfaction, and brand reputation

All applications should be submitted Here: https://forms.gle/GKu4CtaHNRauPYbb6